Zagg x Invisible Shield Influencer Trip

My Role: Influencer Brand Experience Lead – ZAGG x InvisibleShield

As part of the “Protect What You Love” branded campaign, I conceptualized, planned, and executed a purpose-driven influencer trip to Catalina Island. The experience was designed to embody the brand’s mission of protection, both through our products and through the lens of environmental stewardship.
 
Key responsibilities included:

• Planned and coordinated the full trip experience in partnership with Catalina Backcountry, including backpacking logistics and a guided beach clean-up to align with the campaign’s environmental message

• Collaborated with the influencer marketing team to identify and invite six aligned travel influencers, ensuring a strong brand fit and storytelling potential

• Served as the primary point of contact for all influencers and brand stakeholders throughout the planning process and on-site

• Managed on-the-ground execution, relationship building, and real-time coordination between client, talent, and third-party vendors

• Oversaw asset capture, deliverable tracking, and real-time content opportunities to maximize reach and brand alignment

• Delivered a comprehensive campaign recap highlighting performance against KPIs such as EMV, engagement, impressions, and awareness uplift