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Hello!

ABOUT ME:

I’m a brand builder at heart, creative, strategic, and deeply tuned in to what makes people connect. I love shaping stories that stick, whether through standout content, smart social campaigns, or influencer partnerships that feel real. I’m just as comfortable coming up with the big idea as I am rolling up my sleeves to make it happen, always with purpose and impact in mind.

EXPERIENCE:

With 10+ years of experience in social strategy, influencer marketing, content production, and brand storytelling, I create culturally relevant campaigns that connect, convert, and resonate. I’ve led everything from scrappy shoots to full-scale brand launches, collaborating across in-house and agency teams in beauty, lifestyle, and consumer goods. My strength is blending creative direction with strategic thinking to ensure every asset supports a bigger brand vision and drives results.

SKILLS:

  • Social Media Strategy

  • Influencer Marketing & Partnerships

  • Content Production & Creative Direction

  • Campaign Development & Execution

  • Brand Storytelling

  • Cross-Functional Project Management

  • Community Management & Engagement

  • Performance & Platform Analytics

  • Paid & Organic Channel Integration

  • Event & Experiential Marketing

TOOLS:

  • Creative: Adobe Suite, Figma, Canva, Dropbox, Frame.io, CapCut

  • Analytics: Google Analytics, Sprout Social, Dash Hudson

  • Influencer Marketing: Aspire, Grin, CreatorIQ, Cohley

  • Communications: Microsoft Suite, Outlook, Zoom

  • Project Management: Asana, ClickUp, SmartSheet, Notion

  • Content Management: Iconik, Stock Libraries

EDUCATION:

Texas Christian University | 2010- 2014

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Bachelors of Science in Fashion Merchandising;

Minor in Communication Studies

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