The Objective: 

​

Dr. Amir Karam, founder of KaramMD Skin, is globally recognized for his signature Vertical Restore® facelift and trusted for his educational, insight-driven content on YouTube.

Since launching his channel in 2022, Dr. Karam has produced hundreds of videos focused on skincare, aging, and facial rejuvenation. By strategically repurposing this long-form content into short-form clips for Instagram Reels and TikTok, we unlocked a powerful cross-platform content engine. This consistent cadence of educational posts played a key role in driving rapid organic growth, adding 60K followers in just six months, as well as an influx of traffic to karammdskin.com.​

​

The Why:

​

-To fuel ongoing growth and engagement, we needed a steady stream of high-quality content. Rather than starting from scratch, we tapped into our existing video library, an underutilized asset with rich educational value.

-By consistently sharing bite-sized, value-driven content across social channels, we reinforced brand authority, increased visibility, and drove sustained follower growth, awareness, and engagement.