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IGK Hair x L'Agence - SS25 NYFW

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My Role: 
 
Social Content Strategy & On-Site Execution – Developed a detailed social shot list to capture backstage moments, runway looks, and high-impact storytelling opportunities. Partnered with my team on-site to ensure seamless execution and real-time content capture.
 
Cross-Functional Collaboration – Worked closely with PR, digital, and brand teams to deliver curated social assets and storytelling from the show, ensuring consistent coverage across IGK’s owned, earned, and paid channels.
 
Brand & Partner Liaison – Served as the key point of contact between IGK’s founders and the L’Agence team, coordinating show timing, run-of-show details, hair looks, and creative alignment to ensure a flawless partnership experience.

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The Objective

Building on the success of past collaborations, IGK Hair partnered once again with L’Agence as the official hair sponsor for their Spring/Summer 2025 debut at New York Fashion Week. The collection, inspired by the energy of New York City and the opening of L’Agence’s first international storefronts in Paris and Seoul, embodied a journey of effortless sophistication—balancing soft, dreamy textures with bold, dramatic statements.
 
Through this partnership, IGK not only aligned with L’Agence’s modern, jet-set aesthetic but also amplified brand visibility through extensive social and PR coverage, reinforcing IGK’s position as a go-to brand for runway-worthy, editorial hair.

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